Wed. Mar 29th, 2023

By Ross Ibbetson For


Netflix founder Reed Hastings dramatically quit as co-CEO Thursday – going out on top after adding more than 7 million new subscribers with its lower-cost ad-supported tier.
Hastings, who spearheaded Hollywood’s steaming-first revolution, is moving upstairs as chairman while COO Greg Peters takes the reins alongside co-CEO Ted Sarandos. 
Peters, who piloted the move from DVDs to streaming, has reportedly been groomed for the role by Hastings and handed increasing power over the last few years.
In a statement, Hastings, 62, said: ‘I’m so proud of our first 25 years, and so excited about our next quarter of a century. We can do so much more to better entertain the world and deliver more joy to our members.’ 
The announcement came as Netflix revealed it added a whopping 7.66m new subscribers during the fourth quarter of 2022 after launching its cheaper ad-supported membership tier.
Reed Hastings, co-CEO of Netflix, participates in the Milken Institute Global Conference on October 18, 2021 in Beverly Hills, California
Graphic showing Netflix’s quarterly revenue from 2011 to 2022
The streaming giant had previously warned investors it expected to have added only 4.5m subscribers in Q4 – the lowest addition for the holiday period since 2014.
The forecast led the stock price to fall sharply in after-hours trading ahead of Thursday’s report. 
Revenue hit $7.85m in quarter four, and is forecast to grow by $8.17m in the first quarter of this year.
In the US and Canada, Netflix added 910,000 subscribers, while its largest growth sector for the quarter was Europe, the Middle East and Africa with 3.2m new additions.
Hastings founded Netflix in 1997 alongside Marc Randolph. Randolph served as Netflix’s CEO for its first few years, before Hastings took over the running of the company.
He floated the firm on the stock exchange in 2002 and battled video rental chain Blockbuster for control of the sector by offering a pioneering DVD-by-mail service.
In 2007, Hastings launched a separate streaming service dubbed Qwikster. Initially it proved a flop – the firm lost 800,000 customers and its stock dived 70 per cent.
But the idea for on-demand internet streaming would prove a stayer.
That same year, Sarandos – a movie and TV buff – decided to spend $100m on a show called House of Cards. 
The series starring Kevin Spacey became a smash hit and changed the course of the Netflix, showing studios and executives that the future was in streaming.
In Thursday’s announcement, Hastings said he had been increasingly delegating management to Peters and Sarandos for more than two years. Sarandos was elevated to co-CEO in July 2020.
‘It was a baptism by fire, given COVID and recent challenges within our business,’ Hastings wrote.
‘But they’ve both managed incredibly well, ensuring Netflix continues to improve and developing a clear path to reaccelerate our revenue and earnings growth. So the board and I believe it’s the right time to complete my succession,’ he added.
Insiders said Hastings has been handing Peters the responsibility of the firm’s top priorities over the last few years: launching the advertising tier, gaming, and cracking down on password sharing.
Harry & Meghan was watched more globally than any other Netflix documentary in its premiere week
Edward Norton as Miles, Madelyn Cline as Whiskey, and Daniel Craig as Detective Benoit Blanc. in Glass Onion: A Knives Out Mystery (2022)
‘Reed has been grooming Greg for this job for years,’ Lightshed analyst Rich Greenfield told The Hollywood Reporter.
‘This is the combination of a product person and a tech person in Greg with a content person in Ted. Netflix is the marrying of content and tech, and it’s important to convey that.
‘This is Reed recognizing that Netflix is more than Reed Hastings, which is admirable for a sector that has let ego get in the way of succession time, and again.’ 
Netflix has been under pressure from restrained consumer spending and competition from Walt Disney Co, Inc and others spending billions of dollars to make TV shows and movies for online audiences.
In the first half of 2022, Netflix shocked Wall Street by losing customers. The company returned to growth in the second half.
To kickstart growth, Netflix introduced a cheaper, ad-supported option last November in 12 countries. It also has announced plans to crack down on password sharing.
The company’s global subscriber base hit 231 million at the end of December.
Audiences flocked to Addams family tale “Wednesday,” the third-most watched show in Netflix history, the company said. Murder mystery “Glass Onion” and British royals documentary “Harry & Meghan” also were hits during the quarter.
Net income fell to $55 million or 12 cents per share, from $607 million or $1.33 per share a year earlier. Revenue rose 1.9% to $7.85 billion, in line with expectations.
Bela Bajaria, Netflix’s head of global television, was named chief content officer.
Hastings said he planned to work with Sarandos and Hastings as executive chairman for ‘many years to come.’
Published by Associated Newspapers Ltd
Part of the Daily Mail, The Mail on Sunday & Metro Media Group


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